Product Catalogue: Insight Reports

Key Messaging Framework: Brief

Brief-style one-pager featuring bullet points advising on messaging recommendations. 

Format focuses on brevity and clarity — providing data-driven recommendations. Brief will link to relevant data in the PeakMetrics platform, without diving into the underlying data or graphics in the report.

Standard SLA

• Existing Workspace: 8 hours
• New Workspace: 14 hours*

Emerging Issues Assessment

2-3 page report including Detect, Decipher, and Defend sections of analysis. Examines one key issue in-depth.

• Quantifies an issue by key metrics 
• Qualifies the issue by examining mentions, key actors, and trends
• Advise with data-driven recommendations

Standard SLA

• Existing Workspace: 12 hours
• New Workspace: 18 hours*

Information Environment Report

5-7 page report including Detect, Decipher, and Defend sections of analysis. Examines more than one key issue — providing a broad and deep analysis of the information environment across a broad theme or set of issues across multiple narratives. 

• Defines and quantifies the share of narratives within a broad theme and provides key metrics for multiple narratives
• Qualifies multiple narratives providing key mentions, actors, favorability, and trends 
• Advises with data-driven recommendations. 

Standard SLA

• Existing Workspace: 48 hours
• New Workspace: 64 hours*