Enrichments and Integrations
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      Customized Favorability

      This guide introduces Favorability, explains how it differs from traditional sentiment analysis, and highlights its functionality within the PeakMetrics platform. Learn how Favorability provides more accurate and nuanced insights for your analyses.

      What is Favorability?

      Favorability is new model that more accurately assess the sentiment, tone or perception towards a specific entity (person, organization, etc.).  Compared to traditional sentiment analysis, favorability is more effective in instances where the tone or intent might be otherwise misinterpreted. snippUnlike sentiment, which often classifies statements based solely on emotional tone (positive, negative, or neutral), favorability considers the overall context and intended meaning, especially in domain-specific scenarios like sports, geo-political issues, brands, pr businesses.

      For instance, in the example “The Dolphins killed the Bills”, a traditional sentiment analysis model might classify this as negative due to the aggressive language ("killed"). However, favorability recognizes the statement as favorable for the Dolphins, as it indicates a win or success, and unfavorable towards the Bills, as it indicates a loss. Favorability, therefore, corrects these types of inaccuracies by factoring in the intended outcome or context rather than just the tone of the language used.

      Favorability allows for more nuanced and relevant insights, especially when sentiment misinterpretations could lead to flawed conclusions.

      Functionality Overview

      PeakMetrics assigns “favorable,” “unfavorable,” or “neutral” tags immediately surrounding an entity. This is done by manually tagging mentions from a specific perspective and training a classifier to automatically tag mentions moving forward.

      Where can I see Favorability in my dashboard?

      Users with Favorability provisioned in their account can access this information in a few ways:

      • Filters: Apply a filter to surface favorable, unfavorable, or neutral mentions / narratives within your dashbaord.
      • CSV Exports: Export mentions / Narratives and see the breakdown of favorable, unfavorable, or neutral mentions / narratives in a CSV document.
      • Threat Scores: You can add favorability to your threat scores to further customize how you'd like to prioritize information. Read more about that here: Comprehensive Guide to Threat Scores. 

      If you'd like to see favorability added to your account, please reach out to your Account Representative or email support@peakmetrics.com! 

      Read more about favorability in practice: Why Brands Should Shift from Sentiment Analysis to Favorability